AUDIENCE MARKETPLACE
Put your media behind the markets that matter.
Activate ready-to-use geographic audiences built from retail revenue intelligence across the BevAlc category.
Retail-informed audiences. Ready for media.
Not every store or market represents the same sales opportunity.
Akru identifies high-value stores and postal codes based on category revenue, creating geographic audience segments that media buyers can activate within their campaigns.
The result is a simple way to bring real-world retail value into geographic media targeting.
How it works.
01
IDENTIFY
Akru analyzes store-level BevAlc revenue to identify high-value retail locations.
02
BUILD
Top-performing stores are mapped to surrounding postal codes and packaged into geographic audience segments.
03
ACTIVATE
Segments are made available for media activation—allowing campaigns to prioritize consumers around markets with greater retail value.
Built for BevAlc.
Akru Audience Marketplace is purpose-built around the unique retail landscape of beer, wine and spirits.
Packaged Audiences
Akru Audience Marketplace is purpose-built around the unique retail landscape of beer, wine and spirits.
Custom Audiences
Custom geographic segments built around specific market, retailer or campaign requirements.
Campaign Ready
Designed to complement existing media strategies without requiring brands or agencies to change how they buy media.